Azur is a conceptual clothing brand that challenges traditions with a modern and artistic approach to craftsmanship and an aim to create effortless and elegant silhouettes.
Each piece is designed, cut, sewn, naturally hand dyed with plants and hand pleated in Marseille, France. We use organic and fair trade cruelty free silk from India, and vintage French cotton and linen.
We create all of our garments with natural high quality and long-lasting materials. Our garments are either naturally dyed, hand-pleated, or using antique fabrics, color variations and flaws are proof of authenticity and should not be seen as a defect.
Love your garment the way it is and the way it will evolve with you over time.
Each type of product requires special cares. By following these instructions you ensure that your Azur garment will last for a long time.
Plant Dyed and Natural Pleated Silk Garments
Dry clean only. Plissé can not get wet, pleats may fade away in contact with water. When it needs to be refreshed, just let it air out on a hanger overnight, like you would do with a wool sweater. In order to preserve the garment in its best condition, we recommend you store it away rolled-up in its fabric pouch the way you will receive it. Store in a dark place, colors may fade if left in the sun. We can accomodate a re-pleating service on demand. Please contact us at firstname.lastname@example.org
Plant Dyed and Natural Cotton and Linen Garments
Turn inside-out, hand wash or machine wash at or below 30°C with like colors with eco detergent. Gentle spin. Do not wring. Dry on a hanger in the shade. Colors may fade if left in the sun. Iron while it is still slightly wet at medium temperature or use a steamer. Do not spot clean. Store in a dark place.